Nationwide Children’s Hospital

Urgent Care Campaign

After conducting focus groups among parents, we decided the most effective way to get their attention was to speak their language. After listening to parents share their urgent care experiences, we took the words right out of their mouths. The "Snot, Vomit, Ouchies" campaign came to life through print, radio and direct mail. Since the campaign’s inception, total unaided awareness of the Close To Home urgent care centers has increased by 11%.