Ohio Dominican University
For prospective students, a university’s website often provides a critical first impression of the entire institution. Every aspect of the site, from aesthetics to functionality, must appeal to the audience on every level. So we leveraged the latest research to determine and feature key points of comparison between ODU and other universities within their competitive set. Then we conducted usability tests on the new navigation structure to ensure prospective students could quickly find the information they needed to make an informed college decision.
Of course, the website only works when people go there. So we produced this TV spot to get them there.