November 3, 2009 | Posted in 
Imagine a service technician who not only understands truck engines, but the financial impact when a truck is sitting in a service bay instead of on the highway.
Every minute of downtime is lost revenue.
That’s the type of service tech any fleet owner would want under their hoods.
Which is exactly the type of service techs found at each of the 20 W.W. Williams bumper-to-bumper service centers across the United States.
They were doing their job. It was ours to make sure everyone knew it.
So we developed the campaign that instills confidence in the audience by inviting them back into the service bays.
They get to see the techs at work. The grease under their fingernails. Their focus. Their skill and expertise. All punctuated by a campaign theme that every fleet owner wants to hear when a problem needs solved.
Consider it done.
Tags: Print, The W.W. Williams Company
