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Scripps 3.0

Ohio University logoThe Scripps College of Communication at Ohio University has launched Scripps 3.0, which positions the college as the new model for the convergence of storytelling and technology.  We produced this case statement brochure to help Scripps open doors and raise $32 million, while helping agency principal and Scripps alum Jim Vutech reconnect with students, faculty, administration, and alumni.  The College Green is just the way he remembers it. Today’s Scripps’ student experience, however, is a whole different story.

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We speak “parent”.

Nationwide Children's Hospital logoSnot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through 2010.

The idea behind the bold language in the campaign came from listening to parents at focus groups talk about their urgent care experiences. They don’t mince words!

Now, go wash your hands.

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14,000 cats looking for a good home.

CAHS logoOf the many animal welfare organizations throughout central Ohio, the Capital Area Humane Society (CAHS) is the only one that accepts lost, stray or unwanted cats on a large scale.

In a typical year, CAHS takes in more than 14,000 felines. Along with spay & neuter programs and overpopulation education initiatives, adoptions are always a top priority.

To help those adoption numbers, we developed a print campaign that spoke directly to the independent personality of cats. It also spoke to the audience. Feline adoptions increased by more than 20%.

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Smart growth. On a large scale.

Jerome Village logoEvery aspect of Jerome Village is being considered from a smart growth perspective. How the land is used. The density of the development. The protection of local character and environmental systems.

With a fifteen- to twenty-year development timeline, Jerome Village will evolve into a mixed-use environment with more than 2200 residential units.

We were involved with the project before the first shovel of dirt was turned. We developed Brand Guidelines, Graphic Standards, a comprehensive Web site, and a variety of printed materials.

The most visible evidence of our involvement is our work in helping transform a 19th century farmhouse into a 21st century sales office and welcome center that is unmistakably on brand.

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Raising awareness for Raise Your Voice.

Raise Your Voice logoWhen you’re charged with developing a comprehensive campaign about child abuse, your first instinct is to create messages that tell the audience about the problem. But insight tells you to find a way to make the audience a part of the solution.

After talking with physicians, counselors and caseworkers who interact with victims on a daily basis, we realized everyone already knows child abuse is bad. But they don’t know what to do about it. We learned the worst possible course of action is to remain silent when abuse is suspected.

This insight lead directly to the RAISE YOUR VOICE campaign theme. The concept was executed in television, radio and print. We’re proud of the work. And honored to be involved with such an important effort.

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They know their way around a transmission. And a balance sheet.

W.W.Williams logoImagine a service technician who not only understands truck engines, but the financial impact when a truck is sitting in a service bay instead of on the highway.

Every minute of downtime is lost revenue.

That’s the type of service tech any fleet owner would want under their hoods.

Which is exactly the type of service techs found at each of the 20 W.W. Williams bumper-to-bumper service centers across the United States.

They were doing their job. It was ours to make sure everyone knew it.

So we developed the campaign that instills confidence in the audience by inviting them back into the service bays.

They get to see the techs at work. The grease under their fingernails. Their focus. Their skill and expertise. All punctuated by a campaign theme that every fleet owner wants to hear when a problem needs solved.

Consider it done.

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Answering the call.

Ohio Dominican University logoU.S. students, recently ranked lowest in their history compared to their international counterparts in math and science.

Now, Ohio Dominican University is doing something about it.

The university plans to revolutionize the teaching and learning of math and science, preparing students for the challenges of the future. Their plans include creating a new environment for teaching, research and technology, based in two buildings—one new and one renovated.

Of course, this vision requires funding.

Based upon the university’s long history of excellence in math and science education as well as its foundation in the Dominican faith, we created the capital campaign theme, “Answer the call.”

The campaign’s case statement asks philanthropists, alumni and community leaders to support a program that will have a great impact upon our country’s future. Response has been tremendous and construction of Battelle Hall is underway

Take a look—and answer the call.

Answer the Call CoverAnswer the Call Campaign spreadAnswer the Call Launch Spread

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Maddie makes a lasting impression.

Nationwide Children's Hospital logoNationwide Children’s Hospital typically shares a number of patient stories in their Annual Report of Philanthropy. This year, however, we were so moved by the story of one little girl, we focused the entire report on her miraculous journey.

It started twenty weeks before she was born and took one unexpected turn after another. No child and no parent should have to endure what Maddie and her parents did. She made a lasting impression on every member of our team who traveled to Philadelphia to meet her.

You can read her story here.

Nationwide Children's Hospital Annual Report coverNationwide Children's Hospital Annual Report 1Nationwide Children's Hospital Annual Report 2Nationwide Children's Hospital Annual Report 3

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Art appreciation.

Art + Home is an eclectic gallery in Columbus’ Short North arts district. And we do mean eclectic. Where else can you find hand-painted placemats from Israel and monkey chairs from Indiana? Great client. Fun creative. Hope you enjoy seeing this work as much as we enjoyed creating it.

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