Out-of-Home

Snot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through 2010.

The idea behind the bold language in the campaign came from listening to parents at focus groups talk about their urgent care experiences. They don’t mince words!

Now, go wash your hands.

Tags: Interactive, Nationwide Children's Hospital, Out-of-Home, Print

It began with a vision of a unique approach to living in downtown Columbus.

A development of condominiums that would eliminate the sprawling parking lots in the central business district, creating a new, energetic community encompassing nine city blocks and revitalizing downtown.

The big idea was to build out, rather than building up, to create a neighborhood like the Gold Coast of Chicago or Beacon Hill in Boston, comprised of traditional and unique interpretations of townhomes.

A real street-level neighborhood with front porches and tree-lined boulevards.

Hard to visualize? Not after we created this life-size replica of the first building to be built on the site. This vinyl façade was erected at the exact location and served as a traffic-stopping backdrop for the groundbreaking ceremony.

Tags: Edwards Companies, Out-of-Home