Nationwide Children’s Hospital

Last year 20,000 parents, family members, classmates and friends used the Nationwide Children’s Hospital web site to send get-well cards to patients.

Family and friends of patients can go to the Nationwide Children’s site and in a few steps select a card format, optionally upload a photo, and then enter a personal message. Once they enter the room number of the patient, the resulting card is printed in color by the hospital’s print shop and brought to the room of the patient. It’s not at all unusual to see patient’s bulletin boards and even room doors lined with dozens of well-wishes. It makes the hospital a friendlier place.

In the four years since we developed this unique system, more than 60,000 cards have been generated along with many grateful notes to the hospital staff for providing this service.

Tags: Interactive, Nationwide Children's Hospital

Snot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through 2010.

The idea behind the bold language in the campaign came from listening to parents at focus groups talk about their urgent care experiences. They don’t mince words!

Now, go wash your hands.

Tags: Interactive, Nationwide Children's Hospital, Out-of-Home, Print

When you’re charged with developing a comprehensive campaign about child abuse, your first instinct is to create messages that tell the audience about the problem. But insight tells you to find a way to make the audience a part of the solution.

After talking with physicians, counselors and caseworkers who interact with victims on a daily basis, we realized everyone already knows child abuse is bad. But they don’t know what to do about it. We learned the worst possible course of action is to remain silent when abuse is suspected.

This insight lead directly to the RAISE YOUR VOICE campaign theme. The concept was executed in television, radio and print. We’re proud of the work. And honored to be involved with such an important effort.

Tags: Broadcast, Center for Child and Family Advocacy, Design, Nationwide Children's Hospital, Print

Nationwide Children’s Hospital typically shares a number of patient stories in their Annual Report of Philanthropy. This year, however, we were so moved by the story of one little girl, we focused the entire report on her miraculous journey.

It started twenty weeks before she was born and took one unexpected turn after another. No child and no parent should have to endure what Maddie and her parents did. She made a lasting impression on every member of our team who traveled to Philadelphia to meet her.

You can read her story here.

Tags: Nationwide Children's Hospital, Print