Interactive

There is a need for a consistent Made in USA Brand Certification Mark that speaks to the rapidly growing number of consumers who are concerned with the environment, the economy, and with more localized production of goods.

To address this need, we created MadeInTheUSAbrand.com featuring The Made in USA Brand certification mark. This mark is a brand enhancer and identifier of goods made or grown in the United States. U.S. businesses that meet the accreditation standards are invited to complete the online agreement and use the Made in USA Brand certification mark on their products as a way to enhance their brand in the eyes of consumers.

Tags: Interactive, Made in the USA Brand, Made in USA brand certification

Last year 20,000 parents, family members, classmates and friends used the Nationwide Children’s Hospital web site to send get-well cards to patients.

Family and friends of patients can go to the Nationwide Children’s site and in a few steps select a card format, optionally upload a photo, and then enter a personal message. Once they enter the room number of the patient, the resulting card is printed in color by the hospital’s print shop and brought to the room of the patient. It’s not at all unusual to see patient’s bulletin boards and even room doors lined with dozens of well-wishes. It makes the hospital a friendlier place.

In the four years since we developed this unique system, more than 60,000 cards have been generated along with many grateful notes to the hospital staff for providing this service.

Tags: Interactive, Nationwide Children's Hospital

Snot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through 2010.

The idea behind the bold language in the campaign came from listening to parents at focus groups talk about their urgent care experiences. They don’t mince words!

Now, go wash your hands.

Tags: Interactive, Nationwide Children's Hospital, Out-of-Home, Print

Talent and vision are the engines that drive innovation at Honda Research and Development. As a result, Honda R&D is constantly in search of engineers with the capability and passion to generate new ideas.

The most qualified engineering candidates are attracted to companies where their talents are rewarded and their creativity is encouraged.

To capture the attention, as well as the imagination of prospects, we developed a web site that profiles the Honda Element-D. This project not only demonstrates Honda R&D’s commitment to innovation, but also how the organization encourages employees to pursue their dreams.

In this case, a team of highly imaginative people transformed a Honda Element utility vehicle into a competitive drift machine that is currently racing on the Formula Drift circuit, one of America’s premier drifting series. While the 1,000 hours spent on the project were volunteered on evenings and weekends, the team had all of the resources of Honda R&D available to make their dream a reality. And in a competitive recruiting environment, that’s a message that resonates at every turn.

Tags: Honda R&D Americas, Interactive

Every aspect of Jerome Village is being considered from a smart growth perspective. How the land is used. The density of the development. The protection of local character and environmental systems.

With a fifteen- to twenty-year development timeline, Jerome Village will evolve into a mixed-use environment with more than 2200 residential units.

We were involved with the project before the first shovel of dirt was turned. We developed Brand Guidelines, Graphic Standards, a comprehensive Web site, and a variety of printed materials.

The most visible evidence of our involvement is our work in helping transform a 19th century farmhouse into a 21st century sales office and welcome center that is unmistakably on brand.

Tags: Design, Highland Real Estate, Interactive, Print