December 1, 2009 | Posted in 
Talent and vision are the engines that drive innovation at Honda Research and Development. As a result, Honda R&D is constantly in search of engineers with the capability and passion to generate new ideas.
The most qualified engineering candidates are attracted to companies where their talents are rewarded and their creativity is encouraged.
To capture the attention, as well as the imagination of prospects, we developed a web site that profiles the Honda Element-D. This project not only demonstrates Honda R&D’s commitment to innovation, but also how the organization encourages employees to pursue their dreams.
In this case, a team of highly imaginative people transformed a Honda Element utility vehicle into a competitive drift machine that is currently racing on the Formula Drift circuit, one of America’s premier drifting series. While the 1,000 hours spent on the project were volunteered on evenings and weekends, the team had all of the resources of Honda R&D available to make their dream a reality. And in a competitive recruiting environment, that’s a message that resonates at every turn.
Tags: Honda R&D Americas, Interactive
