Broadcast

Who is your most trusted healthcare provider?

For many people, the advice of their neighborhood pharmacist is highly regarded. The pharmacist at your corner drugstore has typically been a member of your community for years, knows you by name, and has knowledge of your family’s health history.

These days, however, independent pharmacists are being threatened by big-box megastores and supermarkets. The big chains leverage the convenience of one-stop shopping.

But prescriptions are not like everything else on your shopping list. In fact, one could argue that, of all the items on your list, your prescriptions are the most critical to get right. Being assured means having your prescriptions filled by someone you trust.

For Leader pharmacies, one of the groups of independent pharmacies affiliated with Cardinal Health, we created and produced six :30 television commercials. Three share independent pharmacists’ commitment to their communities. Three more ask a variation of the question “Do you really want to get your prescription where you get your meat?”

These spots run nationally in over 40 Leader markets.

Tags: Broadcast

Training and technology are what separate Coldwell Banker King Thompson (Columbus) and Coldwell Banker West Shell (Cincinnati) during a challenging residential real estate market. Add in sales agents known for their roles as advisors, problem solvers, innovators and negotiators and a brand position becomes clear. We helped Coldwell Banker kick off their new year with cable and network television, supported by interactive and direct marketing. The spots reinforce the confidence of Coldwell Banker’s sales agents while the real estate market recovers and first-time home buyer incentives are extended. We think the use of kinetic typography helps capture and hold attention. See what you think. Email Rick@cpvinc.com for more real estate success stories.

Tags: Broadcast, Coldwell Banker

“I don’t have time for college.”

“I can’t get the courses I want online.”

“I can’t afford college right now.”

Working toward a degree is a commitment—one that’s easy to find excuses to avoid.

The Ohio Learning Network, a consortium of over 60 Ohio colleges and universities offering degrees online, knew it needed to offset the common excuses used by prospective students if it wanted to increase enrollment.

We wrote and produced a radio campaign aimed at these excuse-making prospects and lightheartedly poked holes in their misconceptions. Web traffic and online registrations doubled during the campaign.

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Tags: Broadcast, Ohio Learning Network

When you’re charged with developing a comprehensive campaign about child abuse, your first instinct is to create messages that tell the audience about the problem. But insight tells you to find a way to make the audience a part of the solution.

After talking with physicians, counselors and caseworkers who interact with victims on a daily basis, we realized everyone already knows child abuse is bad. But they don’t know what to do about it. We learned the worst possible course of action is to remain silent when abuse is suspected.

This insight lead directly to the RAISE YOUR VOICE campaign theme. The concept was executed in television, radio and print. We’re proud of the work. And honored to be involved with such an important effort.

Tags: Broadcast, Center for Child and Family Advocacy, Design, Nationwide Children's Hospital, Print