Conrad Phillips Vutech

What every professional should know about branding

The words “brand” and “branding” are thrown around in casual conversation so frequently now we are still surprised to find not every business person knows what they mean.

Some business managers refer to their products as brands, probably a carryover from the early P&G days. Some… Continue reading »

A shot of confidence in uncertain times

Training and technology are what separate Coldwell Banker King Thompson (Columbus) and Coldwell Banker West Shell (Cincinnati) during a challenging residential real estate market. Add in sales agents known for their roles as advisors, problem solvers, innovators and negotiators and a brand position becomes clear. We helped Coldwell Banker kick… Continue reading »

Red, White and Blue is becoming the next green.

There is a need for a consistent Made in USA Brand Certification Mark that speaks to the rapidly growing number of consumers who are concerned with the environment, the economy, and with more localized production of goods.

To address this need, we created MadeInTheUSAbrand.com featuring The Made in… Continue reading »

60,000 Get-Well Cards

Last year 20,000 parents, family members, classmates and friends used the Nationwide Children’s Hospital web site to send get-well cards to patients.

Family and friends of patients can go to the Nationwide Children’s site and in a few steps select a card format, optionally upload a photo, and… Continue reading »

Scripps 3.0

The Scripps College of Communication at Ohio University has launched Scripps 3.0, which positions the college as the new model for the convergence of storytelling and technology. We produced this case statement brochure to help Scripps open doors and raise $32 million, while helping agency principal and Scripps alum Jim Vutech… Continue reading »

It’s not a strategy unless there’s a trick

Every competitive situation, whether love, sports, or business, calls for strategy. And most strategies involve deception. More on that later.

The word “strategy” is derived from the Greek “strategos,” meaning military leader or general. In the military and elsewhere, its definition has evolved to mean a systematic plan of action… Continue reading »

We speak “parent”.

Snot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through… Continue reading »

14,000 cats looking for a good home.

Of the many animal welfare organizations throughout central Ohio, the Capital Area Humane Society (CAHS) is the only one that accepts lost, stray or unwanted cats on a large scale.

In a typical year, CAHS takes in more than 14,000 felines. Along with spay & neuter programs and… Continue reading »

Neighborhood launch.

It began with a vision of a unique approach to living in downtown Columbus.

A development of condominiums that would eliminate the sprawling parking lots in the central business district, creating a new, energetic community encompassing nine city blocks and revitalizing downtown.

The big idea was to build out, rather… Continue reading »

Physician, brand thyself.

Is your physician independent, part of a small practice, or part of a larger medical group? Surprisingly, most patients don’t know.

It matters because larger medical groups may offer advantages to patients such as wellness programs, health management programs, coordination of care, access to electronic health records, and lower costs… Continue reading »