Training and technology are what separate Coldwell Banker King Thompson (Columbus) and Coldwell Banker West Shell (Cincinnati) during a challenging residential real estate market. Add in sales agents known for their roles as advisors, problem solvers, innovators and negotiators and a brand position becomes clear. We helped Coldwell Banker kick off their new year with cable and network television, supported by interactive and direct marketing. The spots reinforce the confidence of Coldwell Banker’s sales agents while the real estate market recovers and first-time home buyer incentives are extended. We think the use of kinetic typography helps capture and hold attention. See what you think. Email Rick@cpvinc.com for more real estate success stories.

Tags: Broadcast, Coldwell Banker

There is a need for a consistent Made in USA Brand Certification Mark that speaks to the rapidly growing number of consumers who are concerned with the environment, the economy, and with more localized production of goods.

To address this need, we created MadeInTheUSAbrand.com featuring The Made in USA Brand certification mark. This mark is a brand enhancer and identifier of goods made or grown in the United States. U.S. businesses that meet the accreditation standards are invited to complete the online agreement and use the Made in USA Brand certification mark on their products as a way to enhance their brand in the eyes of consumers.

Tags: Interactive, Made in the USA Brand, Made in USA brand certification

Last year 20,000 parents, family members, classmates and friends used the Nationwide Children’s Hospital web site to send get-well cards to patients.

Family and friends of patients can go to the Nationwide Children’s site and in a few steps select a card format, optionally upload a photo, and then enter a personal message. Once they enter the room number of the patient, the resulting card is printed in color by the hospital’s print shop and brought to the room of the patient. It’s not at all unusual to see patient’s bulletin boards and even room doors lined with dozens of well-wishes. It makes the hospital a friendlier place.

In the four years since we developed this unique system, more than 60,000 cards have been generated along with many grateful notes to the hospital staff for providing this service.

Tags: Interactive, Nationwide Children's Hospital