14,000 cats looking for a good home.
December 17, 2009 | Posted in More Insights by CPV | 
0 CommentsTags: Capital Area Humane Society, Print
Of the many animal welfare organizations throughout central Ohio, the Capital Area Humane Society (CAHS) is the only one that accepts lost, stray or unwanted cats on a large scale.
In a typical year, CAHS takes in more than 14,000 felines. Along with spay & neuter programs and overpopulation education initiatives, adoptions are always a top priority.
To help those adoption numbers, we developed a print campaign that spoke directly to the independent personality of cats. It also spoke to the audience. Feline adoptions increased by more than 20%.
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