Of the many animal welfare organizations throughout central Ohio, the Capital Area Humane Society (CAHS) is the only one that accepts lost, stray or unwanted cats on a large scale.

In a typical year, CAHS takes in more than 14,000 felines. Along with spay & neuter programs and overpopulation education initiatives, adoptions are always a top priority.

To help those adoption numbers, we developed a print campaign that spoke directly to the independent personality of cats. It also spoke to the audience. Feline adoptions increased by more than 20%.

Tags: Capital Area Humane Society, Print

It began with a vision of a unique approach to living in downtown Columbus.

A development of condominiums that would eliminate the sprawling parking lots in the central business district, creating a new, energetic community encompassing nine city blocks and revitalizing downtown.

The big idea was to build out, rather than building up, to create a neighborhood like the Gold Coast of Chicago or Beacon Hill in Boston, comprised of traditional and unique interpretations of townhomes.

A real street-level neighborhood with front porches and tree-lined boulevards.

Hard to visualize? Not after we created this life-size replica of the first building to be built on the site. This vinyl façade was erected at the exact location and served as a traffic-stopping backdrop for the groundbreaking ceremony.

Tags: Edwards Companies, Out-of-Home

Is your physician independent, part of a small practice, or part of a larger medical group? Surprisingly, most patients don’t know.

It matters because larger medical groups may offer advantages to patients such as wellness programs, health management programs, coordination of care, access to electronic health records, and lower costs than independents and smaller practices.

To make these advantages more obvious to patients and other providers, Central Ohio Primary Care, the second largest physician-owned primary care medical group in the United States, asked us to help build their awareness.

Step one: a new identity to unify the practices.

Following interviews with physicians and an online survey of patients, we designed a new logo with friendlier colors and greater emphasis on the Central Ohio Primary Care name.

Watch for it at your doctor’s office!

Tags: Central Ohio Primary Care, Design

Talent and vision are the engines that drive innovation at Honda Research and Development. As a result, Honda R&D is constantly in search of engineers with the capability and passion to generate new ideas.

The most qualified engineering candidates are attracted to companies where their talents are rewarded and their creativity is encouraged.

To capture the attention, as well as the imagination of prospects, we developed a web site that profiles the Honda Element-D. This project not only demonstrates Honda R&D’s commitment to innovation, but also how the organization encourages employees to pursue their dreams.

In this case, a team of highly imaginative people transformed a Honda Element utility vehicle into a competitive drift machine that is currently racing on the Formula Drift circuit, one of America’s premier drifting series. While the 1,000 hours spent on the project were volunteered on evenings and weekends, the team had all of the resources of Honda R&D available to make their dream a reality. And in a competitive recruiting environment, that’s a message that resonates at every turn.

Tags: Honda R&D Americas, Interactive