Manufacturing

There is a need for a consistent Made in USA Brand Certification Mark that speaks to the rapidly growing number of consumers who are concerned with the environment, the economy, and with more localized production of goods.

To address this need, we created MadeInTheUSAbrand.com featuring The Made in USA Brand certification mark. This mark is a brand enhancer and identifier of goods made or grown in the United States. U.S. businesses that meet the accreditation standards are invited to complete the online agreement and use the Made in USA Brand certification mark on their products as a way to enhance their brand in the eyes of consumers.

Tags: Interactive, Made in the USA Brand, Made in USA brand certification

Talent and vision are the engines that drive innovation at Honda Research and Development. As a result, Honda R&D is constantly in search of engineers with the capability and passion to generate new ideas.

The most qualified engineering candidates are attracted to companies where their talents are rewarded and their creativity is encouraged.

To capture the attention, as well as the imagination of prospects, we developed a web site that profiles the Honda Element-D. This project not only demonstrates Honda R&D’s commitment to innovation, but also how the organization encourages employees to pursue their dreams.

In this case, a team of highly imaginative people transformed a Honda Element utility vehicle into a competitive drift machine that is currently racing on the Formula Drift circuit, one of America’s premier drifting series. While the 1,000 hours spent on the project were volunteered on evenings and weekends, the team had all of the resources of Honda R&D available to make their dream a reality. And in a competitive recruiting environment, that’s a message that resonates at every turn.

Tags: Honda R&D Americas, Interactive

Imagine a service technician who not only understands truck engines, but the financial impact when a truck is sitting in a service bay instead of on the highway.

Every minute of downtime is lost revenue.

That’s the type of service tech any fleet owner would want under their hoods.

Which is exactly the type of service techs found at each of the 20 W.W. Williams bumper-to-bumper service centers across the United States.

They were doing their job. It was ours to make sure everyone knew it.

So we developed the campaign that instills confidence in the audience by inviting them back into the service bays.

They get to see the techs at work. The grease under their fingernails. Their focus. Their skill and expertise. All punctuated by a campaign theme that every fleet owner wants to hear when a problem needs solved.

Consider it done.

Tags: Print, The W.W. Williams Company