Healthcare

Who is your most trusted healthcare provider?

For many people, the advice of their neighborhood pharmacist is highly regarded. The pharmacist at your corner drugstore has typically been a member of your community for years, knows you by name, and has knowledge of your family’s health history.

These days, however, independent pharmacists are being threatened by big-box megastores and supermarkets. The big chains leverage the convenience of one-stop shopping.

But prescriptions are not like everything else on your shopping list. In fact, one could argue that, of all the items on your list, your prescriptions are the most critical to get right. Being assured means having your prescriptions filled by someone you trust.

For Leader pharmacies, one of the groups of independent pharmacies affiliated with Cardinal Health, we created and produced six :30 television commercials. Three share independent pharmacists’ commitment to their communities. Three more ask a variation of the question “Do you really want to get your prescription where you get your meat?”

These spots run nationally in over 40 Leader markets.

Tags: Broadcast

Last year 20,000 parents, family members, classmates and friends used the Nationwide Children’s Hospital web site to send get-well cards to patients.

Family and friends of patients can go to the Nationwide Children’s site and in a few steps select a card format, optionally upload a photo, and then enter a personal message. Once they enter the room number of the patient, the resulting card is printed in color by the hospital’s print shop and brought to the room of the patient. It’s not at all unusual to see patient’s bulletin boards and even room doors lined with dozens of well-wishes. It makes the hospital a friendlier place.

In the four years since we developed this unique system, more than 60,000 cards have been generated along with many grateful notes to the hospital staff for providing this service.

Tags: Interactive, Nationwide Children's Hospital

Snot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through 2010.

The idea behind the bold language in the campaign came from listening to parents at focus groups talk about their urgent care experiences. They don’t mince words!

Now, go wash your hands.

Tags: Interactive, Nationwide Children's Hospital, Out-of-Home, Print

Is your physician independent, part of a small practice, or part of a larger medical group? Surprisingly, most patients don’t know.

It matters because larger medical groups may offer advantages to patients such as wellness programs, health management programs, coordination of care, access to electronic health records, and lower costs than independents and smaller practices.

To make these advantages more obvious to patients and other providers, Central Ohio Primary Care, the second largest physician-owned primary care medical group in the United States, asked us to help build their awareness.

Step one: a new identity to unify the practices.

Following interviews with physicians and an online survey of patients, we designed a new logo with friendlier colors and greater emphasis on the Central Ohio Primary Care name.

Watch for it at your doctor’s office!

Tags: Central Ohio Primary Care, Design

When you’re charged with developing a comprehensive campaign about child abuse, your first instinct is to create messages that tell the audience about the problem. But insight tells you to find a way to make the audience a part of the solution.

After talking with physicians, counselors and caseworkers who interact with victims on a daily basis, we realized everyone already knows child abuse is bad. But they don’t know what to do about it. We learned the worst possible course of action is to remain silent when abuse is suspected.

This insight lead directly to the RAISE YOUR VOICE campaign theme. The concept was executed in television, radio and print. We’re proud of the work. And honored to be involved with such an important effort.

Tags: Broadcast, Center for Child and Family Advocacy, Design, Nationwide Children's Hospital, Print

Nationwide Children’s Hospital typically shares a number of patient stories in their Annual Report of Philanthropy. This year, however, we were so moved by the story of one little girl, we focused the entire report on her miraculous journey.

It started twenty weeks before she was born and took one unexpected turn after another. No child and no parent should have to endure what Maddie and her parents did. She made a lasting impression on every member of our team who traveled to Philadelphia to meet her.

You can read her story here.

Tags: Nationwide Children's Hospital, Print