Who is your most trusted healthcare provider?

For many people, the advice of their neighborhood pharmacist is highly regarded. The pharmacist at your corner drugstore has typically been a member of your community for years, knows you by name, and has knowledge of your family’s health history.

These days, however, independent pharmacists are being threatened by big-box megastores and supermarkets. The big chains leverage the convenience of one-stop shopping.

But prescriptions are not like everything else on your shopping list. In fact, one could argue that, of all the items on your list, your prescriptions are the most critical to get right. Being assured means having your prescriptions filled by someone you trust.

For Leader pharmacies, one of the groups of independent pharmacies affiliated with Cardinal Health, we created and produced six :30 television commercials. Three share independent pharmacists’ commitment to their communities. Three more ask a variation of the question “Do you really want to get your prescription where you get your meat?”

These spots run nationally in over 40 Leader markets.

Tags: Broadcast

The words “brand” and “branding” are thrown around in casual conversation so frequently now we are still surprised to find not every business person knows what they mean.

Some business managers refer to their products as brands, probably a carryover from the early P&G days. Some still think their logo, package or trademark is the brand. Some mistakenly believe they have total control of their customer’s brand experience. And many think branding is just another word for marketing.

In simple, straightforward terms, this presentation provides the basics for you and everyone in your organization.

• What is a brand?
• How does it differ from a commodity?
• Why are brands built on intangibles?
• Does everyone perceive a brand in the same way?
• When and where do brands come in contact with the audience?
• Who in the organization affects the brand experience?
• What is the goal of branding?
• What are the advantages?
• And, finally, what are “The 9 Criteria for Brand Essence™”?

How will you better define and leverage the unique experience of your brand with your audience?

For help, contact Kirk Phillips at kirk@cpvinc.com.

Click here if you would like to download a PDF version of this presentation.

Tags: 9 criteria, brand, brand essence, Branding, slideshare, the 9 criteria for brand essence

Training and technology are what separate Coldwell Banker King Thompson (Columbus) and Coldwell Banker West Shell (Cincinnati) during a challenging residential real estate market. Add in sales agents known for their roles as advisors, problem solvers, innovators and negotiators and a brand position becomes clear. We helped Coldwell Banker kick off their new year with cable and network television, supported by interactive and direct marketing. The spots reinforce the confidence of Coldwell Banker’s sales agents while the real estate market recovers and first-time home buyer incentives are extended. We think the use of kinetic typography helps capture and hold attention. See what you think. Email Rick@cpvinc.com for more real estate success stories.

Tags: Broadcast, Coldwell Banker

There is a need for a consistent Made in USA Brand Certification Mark that speaks to the rapidly growing number of consumers who are concerned with the environment, the economy, and with more localized production of goods.

To address this need, we created MadeInTheUSAbrand.com featuring The Made in USA Brand certification mark. This mark is a brand enhancer and identifier of goods made or grown in the United States. U.S. businesses that meet the accreditation standards are invited to complete the online agreement and use the Made in USA Brand certification mark on their products as a way to enhance their brand in the eyes of consumers.

Tags: Interactive, Made in the USA Brand, Made in USA brand certification

Snot, vomit, and ouchies are what parents deal with on a daily basis. So we thought, what better way to connect with parents than by talking their lingo?

Our campaign to build awareness for Nationwide Children’s Hospital’s urgent care centers uses print, outdoor and online ads now through 2010.

The idea behind the bold language in the campaign came from listening to parents at focus groups talk about their urgent care experiences. They don’t mince words!

Now, go wash your hands.

Tags: Interactive, Nationwide Children's Hospital, Out-of-Home, Print

Of the many animal welfare organizations throughout central Ohio, the Capital Area Humane Society (CAHS) is the only one that accepts lost, stray or unwanted cats on a large scale.

In a typical year, CAHS takes in more than 14,000 felines. Along with spay & neuter programs and overpopulation education initiatives, adoptions are always a top priority.

To help those adoption numbers, we developed a print campaign that spoke directly to the independent personality of cats. It also spoke to the audience. Feline adoptions increased by more than 20%.

Tags: Capital Area Humane Society, Print

It began with a vision of a unique approach to living in downtown Columbus.

A development of condominiums that would eliminate the sprawling parking lots in the central business district, creating a new, energetic community encompassing nine city blocks and revitalizing downtown.

The big idea was to build out, rather than building up, to create a neighborhood like the Gold Coast of Chicago or Beacon Hill in Boston, comprised of traditional and unique interpretations of townhomes.

A real street-level neighborhood with front porches and tree-lined boulevards.

Hard to visualize? Not after we created this life-size replica of the first building to be built on the site. This vinyl façade was erected at the exact location and served as a traffic-stopping backdrop for the groundbreaking ceremony.

Tags: Edwards Companies, Out-of-Home

Is your physician independent, part of a small practice, or part of a larger medical group? Surprisingly, most patients don’t know.

It matters because larger medical groups may offer advantages to patients such as wellness programs, health management programs, coordination of care, access to electronic health records, and lower costs than independents and smaller practices.

To make these advantages more obvious to patients and other providers, Central Ohio Primary Care, the second largest physician-owned primary care medical group in the United States, asked us to help build their awareness.

Step one: a new identity to unify the practices.

Following interviews with physicians and an online survey of patients, we designed a new logo with friendlier colors and greater emphasis on the Central Ohio Primary Care name.

Watch for it at your doctor’s office!

Tags: Central Ohio Primary Care, Design

Talent and vision are the engines that drive innovation at Honda Research and Development. As a result, Honda R&D is constantly in search of engineers with the capability and passion to generate new ideas.

The most qualified engineering candidates are attracted to companies where their talents are rewarded and their creativity is encouraged.

To capture the attention, as well as the imagination of prospects, we developed a web site that profiles the Honda Element-D. This project not only demonstrates Honda R&D’s commitment to innovation, but also how the organization encourages employees to pursue their dreams.

In this case, a team of highly imaginative people transformed a Honda Element utility vehicle into a competitive drift machine that is currently racing on the Formula Drift circuit, one of America’s premier drifting series. While the 1,000 hours spent on the project were volunteered on evenings and weekends, the team had all of the resources of Honda R&D available to make their dream a reality. And in a competitive recruiting environment, that’s a message that resonates at every turn.

Tags: Honda R&D Americas, Interactive

Every aspect of Jerome Village is being considered from a smart growth perspective. How the land is used. The density of the development. The protection of local character and environmental systems.

With a fifteen- to twenty-year development timeline, Jerome Village will evolve into a mixed-use environment with more than 2200 residential units.

We were involved with the project before the first shovel of dirt was turned. We developed Brand Guidelines, Graphic Standards, a comprehensive Web site, and a variety of printed materials.

The most visible evidence of our involvement is our work in helping transform a 19th century farmhouse into a 21st century sales office and welcome center that is unmistakably on brand.

Tags: Design, Highland Real Estate, Interactive, Print