Physician, brand thyself.
December 8, 2009 | Posted in Healthcare by CPV | 
0 CommentsTags: Central Ohio Primary Care, Design
Is your physician independent, part of a small practice, or part of a larger medical group? Surprisingly, most patients don’t know.
It matters because larger medical groups may offer advantages to patients such as wellness programs, health management programs, coordination of care, access to electronic health records, and lower costs than independents and smaller practices.
To make these advantages more obvious to patients and other providers, Central Ohio Primary Care, the second largest physician-owned primary care medical group in the United States, asked us to help build their awareness.
Step one: a new identity to unify the practices.
Following interviews with physicians and an online survey of patients, we designed a new logo with friendlier colors and greater emphasis on the Central Ohio Primary Care name.
Watch for it at your doctor’s office!
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