Enough with the excuses.
November 24, 2009 | Posted in Education by CPV | 
0 CommentsTags: Broadcast, Ohio Learning Network
“I don’t have time for college.”
“I can’t get the courses I want online.”
“I can’t afford college right now.”
Working toward a degree is a commitment—one that’s easy to find excuses to avoid.
The Ohio Learning Network, a consortium of over 60 Ohio colleges and universities offering degrees online, knew it needed to offset the common excuses used by prospective students if it wanted to increase enrollment.
We wrote and produced a radio campaign aimed at these excuse-making prospects and lightheartedly poked holes in their misconceptions. Web traffic and online registrations doubled during the campaign.
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